Meet Philippe

House of Startups: Inside the Hub with Philippe Linster

Philippe Linster is the CEO. He runs the building and the community inside it. The House of Startups opened in June 2018, inaugurated by Grand Duke Henri. Since then, the walls have filled up with founder portraits and fundraising stories.

The interiors were designed by Yuval Samuelov. The brief: color everywhere, creativity first. Not a corporate box.

What makes this place unique is the mix. Under one roof: the Luxembourg City Incubator, the Luxembourg House of Financial Technology, and Le Village by CA, the accelerator of Crédit Agricole. Space companies sit next to fintechs. Ex-Amazon executives next to first-time founders. Teenagers learn to code downstairs.

And then there is the rabbit. The mascot of the house. It was stolen once, during a party. Philippe tells the story better.

In this visit with She Said Yes!, Philippe opens the doors to the House of Startups. We explore a building designed to make startups grow. From the Forum where everyone meets to the offices where satellites get built, every floor tells a story about how Luxembourg builds its ecosystem.

City

Luxembourg

Date

August 2026

Photos & Video

She Said Yes!

SSY               Welcome Philippe! We start in this big common space. What is it exactly?

Philippe      This is the Forum. A common space for the whole building. The three incubators share it. There are no fixed desks here. Just meeting rooms in different formats. People come here to drink a coffee, take a break, or step out of a long meeting to recover a bit.

SSY               What kind of rooms do you have around the Forum?

Philippe      We have a boardroom. A bit more chic. A big table, nice chairs, a large screen. That one is for meetings with investors or important clients. Then we have two rooms, a small one and a bigger one. You can open the wall between them and create a theater room. That is for trainings, workshops, offsites. You want to do a team building with your employees? You can do it here.

SSY               Does each incubator have the same type of spaces upstairs?

Philippe      Each incubator has its own meeting rooms, but smaller and less formal. The Forum is for the big formats. Ten, twenty, thirty people. Normally an incubator does not have a room for thirty people. Here we have one. And we have the boardroom when you need to impress.

SSY               On the walls, we see some very official visits. Tell us about these photos.

Philippe      We have a lot of political visits, no surprise. This one is the inauguration in June 2018. We had the great honor of having Grand Duke Henri with us, with Etienne Schneider, the Minister of the Economy at the time, and Michel Wurth, our president back then. And this one is from December 2021, with Grand Duke Guillaume. The whole family has visited the building. For the startups, meeting a Grand Duke is huge. Ministers come regularly too. We always say the paths are short in Luxembourg. In this building, even shorter.

SSY               Next to the boardroom, there is another wall of portraits. Who are they?

Philippe      The founding teams. Because in the end, this building exists for the founders. We picked success stories from each incubator and accelerator and put them on the walls. It is recognition for them. And it works. It motivates everyone who walks past.

SSY               We have to talk about the rabbit. What is the story?

Philippe      The rabbit is our mascot. Everyone who enters the House of Startups for the first time has to find it. There is a small anecdote from our first year. One morning, the rabbit was outside on the street. There had been a party the night before. A well-watered one. Everything ended fine, but someone had to go get it back. And it is heavy, believe me.

SSY               Three incubators share the building. Can you map it for us?

Philippe      Almost the whole building is the House of Startups. On the ground floor and first floor, the Luxembourg City Incubator. It belongs to us, the Chamber of Commerce, in partnership with the City of Luxembourg. On floors two, three and part of four, the Luxembourg House of Financial Technology, linked to the Ministry of Finance. Everything fintech and insurtech. And the third one is Le Village, the accelerator of Crédit Agricole. That one is private. They help French startups internationalize to Luxembourg, and Luxembourgish startups reach the French market.

SSY               Inside the incubator, the design is very colorful. Was that a choice?

Philippe      Yes. Color invites creativity and innovation. On each floor, we have spaces where anyone can sit down and work. Real cosy corners. It should not feel like a bank.

SSY               What is the secret weapon of every incubator?

Philippe      The coffee machine. Always. That is where people actually meet. A lot of coffee goes through this building. And over time we added the call boxes. Small ones for one person, bigger ones for four. The acoustics are so important. You are confidential, the others are quiet. They have air, power, light. You just need a plug. Now we have them everywhere.

SSY               How does a startup grow inside the building?

Philippe      An incubator is always half open space. You rarely take an office right away. You do not have the resources, human or financial. And you do not need it. You start in the open space. Then at two or three people, maybe you take a small office. From four or five, you move to a private office. We have offices from three people up to ten. We call it Tetris. We move teams around based on their needs and the right spot for everyone.

SSY               Do you choose who sits next to whom?

Philippe      We try to group people by interest. Every connection is a bit of chance, but you can provoke chance. We look at what could work well together. And direct competitors, we will not put them side by side. It happens that startups in the building do similar things. That is business. But we are not going to provoke it.

SSY               Some residents here have raised serious money. Like Hydrosat.

Philippe      Yes. Hydrosat raised 60 million in February. They produce their own satellites, so they need capital. They are actually on their way out now. They already left for a large part, but they kept a foot here because they want to keep enjoying the community. That is the point. We even helped them find a bigger office right next to us.

 

SSY               Space seems to be a big theme in the building.

Philippe      It is a sector Luxembourg pushes hard. We attract the companies, the country puts money in, and there are a lot of jobs. One of our biggest offices is a startup cleaning up space. They develop their own robotic arm that attaches to a satellite. They grab satellites that no longer work and either send them back to burn in the atmosphere or move them to a graveyard orbit. They have raised more than 10 million. You can tell by the size of the office.

 

SSY               Not everyone in the building is a startup. Who else lives here?

Philippe      We have structures like LBAN and Pulse. And we have the Luxembourg Tech School. They give coding classes for young people, starting at twelve years old. They run hackathons here. These are our future entrepreneurs. It fits the project of this building at 100 percent. 

 

SSY               On each floor, everyone has a small locker with a key. There is a story behind that.

Philippe      Yes. In Luxembourg, there is a law. If you want your registered office at an address, you need a space to store your confidential documents. The law is old. In an open space, you do not really have a confidential room. And today, documents are digital anyway. But the law says you need something. So we bought these lockers. Each startup gets one, with a key. Most of them are empty, I can promise you. It is a bit like high school. But everyone respects the law. Maybe one day the law gets updated.

 

SSY               Any residents with a surprising background?

Philippe      Partao, for example. Two former Amazon vice-presidents. They left because they did not want to work in such a big company anymore. Now they are building an e-commerce platform for spare parts. Tractors, cranes, industrial machines. A very precise vertical, but a huge market that everyone ignores.

 

SSY               What language does the building speak?

Philippe      English, generally. Some French of course. But we start in English. All our events are in English. It is international, like Luxembourg.

 

SSY               You have a special memory of this building during Covid.

Philippe      During Covid, I had the whole building for myself. I could pick any office. I could walk around in the morning and drink my coffee here or there. It was strange. Six thousand five hundred square meters, alone. I prefer today, clearly.

 

SSY               Last question. Why does this place work?

Philippe      We have a great community and an environment that just works. It is plug and play. You worry about nothing. All these ingredients help the startups focus on their business and grow. That is what we are here for.

 

Watch the full video

Philippe Linster takes us through the House of Startups at 9, rue du Laboratoire. From the Forum to the boardroom. From the call boxes to the rabbit. Three incubators, one building, and the whole Luxembourg startup ecosystem under one roof.

Listen to the podcast

In the full podcast episode, Philippe talks about how the House of Startups was created, the role of the Chamber of Commerce, and what it takes to build a startup ecosystem in a small country.

Link here 👉 shesaidyes.lu/podcast/house-of-startups-philippe-linster

👉 See Also :

The full podcast episode with Philippe Linster

Inspiring stories on real estate, design and architecture on SSY! podcast.

Discover more Real Estate Inspiration Stories on how people shape their homes.

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